Simone writes the tiny, tiny number of people who are trans are nothing to fear. They’re different, not scary. And Alison Penfold should get over it.
North Coast Times Engage
Posted inOpinion, Social, Something to Think About
Opinion: Can you trademark identity?
Wellet Potter from UNE writes there is a new strategy celebrities are using to protect themselves and their work from AI.
Posted inFeatured, Political, Regulars
Denise’s Desk: Is Angus Taylor Ignorant, Nasty or Just Clueless?
Denise says we expect lazy grievance politics from One Nation, but the Coalition should be better than this.
Posted inFeatured, Regulars, Tips and Tricks
Marketing Clarity: AI Is Only as Good as Your Brief
Ingrid Rothe this week covers to brief AI to deliver better marketing, not just more content.
Posted inFeatured, Political, Regulars
Begin Rant: One Nation did not win Farrer
RK Crosby says that One Nation did not win the Farrer by-election. Also: wind turbines are hypnotising cattle. It’s true.
Posted inPolitical
Opinion: Australia has no plan to stop relying on diesel trucks for freight
Every day, hundreds of trucks barrel along highways from Melbourne to Brisbane. Some B-triple trucks stretch to 36 metres or more, more than seven times the length of an average car. Australia relies on those largely diesel-fuelled trucks for the vast majority of our intercity freight. More trucks are on the way. Infrastructure Australia predicts […]
Posted inRegulars, Tips and Tricks
Marketing Clarity: How to use AI for content without getting it wrong
Ingrid Rothe says AI is incredibly efficient at producing average – you need to give it a better brief to get better results.
Posted inPolitical, Social
Opinion: This new tax probably won’t affect you – but you want it to
Claire Stuchbery writes the government is proposing a new levy on tech giants like Google and Facebook, which probably won’t have any impact on you – but you want it to.
Posted inSocial, Something to Think About
Opinion: Friendship, honey and the simple life: 100 years of Winnie‑the‑Pooh
Elizabeth Hale writes the stories of Pooh and his friends, each one flawed but also delightful, demonstrate the ups and downs of life, held in a delicate and optimistic balance.
Posted inRegulars, Tips and Tricks
Marketing Clarity: AI isn’t killing marketing. It’s killing generic marketing.
In her new regular column Marketing Clarity, Ingrid Rothe explains how AI search is changing what kind of content is needed for effective marketing.