Ingrid Rothe this week covers to brief AI to deliver better marketing, not just more content.
North Coast Times Engage
Posted inFeatured, Political, Regulars
Begin Rant: One Nation did not win Farrer
RK Crosby says that One Nation did not win the Farrer by-election. Also: wind turbines are hypnotising cattle. It’s true.
Posted inPolitical
Opinion: Australia has no plan to stop relying on diesel trucks for freight
Every day, hundreds of trucks barrel along highways from Melbourne to Brisbane. Some B-triple trucks stretch to 36 metres or more, more than seven times the length of an average car. Australia relies on those largely diesel-fuelled trucks for the vast majority of our intercity freight. More trucks are on the way. Infrastructure Australia predicts […]
Posted inRegulars, Tips and Tricks
Marketing Clarity: How to use AI for content without getting it wrong
Ingrid Rothe says AI is incredibly efficient at producing average – you need to give it a better brief to get better results.
Posted inPolitical, Social
Opinion: This new tax probably won’t affect you – but you want it to
Claire Stuchbery writes the government is proposing a new levy on tech giants like Google and Facebook, which probably won’t have any impact on you – but you want it to.
Posted inSocial, Something to Think About
Opinion: Friendship, honey and the simple life: 100 years of Winnie‑the‑Pooh
Elizabeth Hale writes the stories of Pooh and his friends, each one flawed but also delightful, demonstrate the ups and downs of life, held in a delicate and optimistic balance.
Posted inRegulars, Tips and Tricks
Marketing Clarity: AI isn’t killing marketing. It’s killing generic marketing.
In her new regular column Marketing Clarity, Ingrid Rothe explains how AI search is changing what kind of content is needed for effective marketing.
Posted inNewsletters, Regulars
Mayor Mullholland: Busy time for Kyogle
In her regular newsletter, Cr Danielle Mullholland says there’s lots going on in Kyogle: the works program is packed, and there’s an information day coming up that will help locals connect with services.
Posted inPolitical, Regulars
Begin Rant: Should we split Northern NSW into its own state? Yes.
RK Crosby says the issue of Statehood does tend to resurface whenever the gap between what our communities need and what they get becomes painful. Like now.
Posted inEnvironmental, Something to Think About
Opinion: Farmers are boosting their profits and production – with nature’s help
New research shows maintaining and restoring nature on farms can actually increase farmers’ productivity and profits.