Ingrid Rothe this week covers to brief AI to deliver better marketing, not just more content.
Tips and Tricks
Posted inRegulars, Tips and Tricks
Marketing Clarity: How to use AI for content without getting it wrong
Ingrid Rothe says AI is incredibly efficient at producing average – you need to give it a better brief to get better results.
Posted inRegulars, Tips and Tricks
Marketing Clarity: AI isn’t killing marketing. It’s killing generic marketing.
In her new regular column Marketing Clarity, Ingrid Rothe explains how AI search is changing what kind of content is needed for effective marketing.
Posted inFeatured, Tips and Tricks
Tips & Tricks: Money’s tight but food prices are up… here’s how to save
How can you reduce grocery costs without compromising taste and nutrition? Two experts share their advice.
Posted inTips and Tricks
Which nut butter is healthiest – peanut, almond or cashew?
Lauren Ball from The University of Queensland and Emily Burch from Southern Cross University write almond or cashew butter might sound fancier than plain old peanut butter. But you might be surprised to find which one’s better for you.
Posted inIdeas, Tips and Tricks
Three back-to-school conversations to boost kids’ resilience and coping skills
Triple P experts share three simple conversations parents can have this week to help children feel confident and prepared for the new school year, focusing on positivity, open communication, and consistent routines.
Posted inTips and Tricks
DIY Done Right: Upgrading Your Entertaining Areas Without Breaking Your Back
Toa Fereti says too many renovation projects fall off the rails due to a lack of a clear plan, or right tools, turning a labour of love into back-breaking exercise.