The flood exposed many things, including our unimaginative approach to managing waste. Find out how this team saved valuable materials from demolished homes in the Northern Rivers.
Ideas
Posted inFeatured, Regulars, Tips and Tricks
Marketing Clarity: AI as a Marketing Productivity Tool
Ingrid Rothe this week covers how AI is a great tool for allowing you to be more productive, but it is not your marketing strategy.
Posted inPolitical, Regulars, Something to Think About
Begin Rant: Why is everyone so angry?
RK Crosby say’s you’re not imagining it, everyone is angry. And it’s not hard to figure out why, but it is hard to figure out why politicians are making it worse.
Posted inIdeas, Solutions, Uncategorized
Opinion: 3 big fixes Australian needs to avoid infrastructure blow outs
Dominic D Ahiaga-Dagbui, Director of Deakin Megaprojects Research Group, writes we have a bad track record of bad budget blow outs on big projects like Inland Rail.
Posted inOpinion, Social, Something to Think About
Opinion: Can you trademark identity?
Wellet Potter from UNE writes there is a new strategy celebrities are using to protect themselves and their work from AI.
Posted inFeatured, Regulars, Tips and Tricks
Marketing Clarity: AI Is Only as Good as Your Brief
Ingrid Rothe this week covers to brief AI to deliver better marketing, not just more content.
Posted inRegulars, Tips and Tricks
Marketing Clarity: How to use AI for content without getting it wrong
Ingrid Rothe says AI is incredibly efficient at producing average – you need to give it a better brief to get better results.
Posted inSocial, Something to Think About
Opinion: Friendship, honey and the simple life: 100 years of Winnie‑the‑Pooh
Elizabeth Hale writes the stories of Pooh and his friends, each one flawed but also delightful, demonstrate the ups and downs of life, held in a delicate and optimistic balance.
Posted inRegulars, Tips and Tricks
Marketing Clarity: AI isn’t killing marketing. It’s killing generic marketing.
In her new regular column Marketing Clarity, Ingrid Rothe explains how AI search is changing what kind of content is needed for effective marketing.
Posted inEnvironmental, Something to Think About
Opinion: Farmers are boosting their profits and production – with nature’s help
New research shows maintaining and restoring nature on farms can actually increase farmers’ productivity and profits.