Ideas Archives - North Coast Times Engage

Marketing Clarity: AI Is Only as Good as Your Brief

Ingrid Rothe this week covers to brief AI to deliver better marketing, not just more content.

Ingrid Rothe says AI is incredibly efficient at producing average – you need to give it a better brief to get better results.

In her new regular column Marketing Clarity, Ingrid Rothe explains how AI search is changing what kind of content is needed for effective marketing.

New research shows maintaining and restoring nature on farms can actually increase farmers’ productivity and profits.

Annabel writes we are all fossil fuel junkies, currently living a perfect demonstration of collective addiction.

How can you reduce grocery costs without compromising taste and nutrition? Two experts share their advice.

Denise says right now, Australians aren’t just watching instability — they’re paying for it, every single week.

Sophie Ryan from iSelect says tensions in the Middle East have the potential to reintroduce volatility into global energy markets.