RK Crosby writes that there is a new divide emerging: it’s no longer city versus country, it’s city vs coast vs country, and we’re rapidly being demoted to third class citizens.
Regulars
Posted inFeatured, Regulars, Tips and Tricks
Marketing Clarity: AI as a Marketing Productivity Tool
Ingrid Rothe this week covers how AI is a great tool for allowing you to be more productive, but it is not your marketing strategy.
Posted inPolitical, Regulars, Something to Think About
Begin Rant: Why is everyone so angry?
RK Crosby say’s you’re not imagining it, everyone is angry. And it’s not hard to figure out why, but it is hard to figure out why politicians are making it worse.
Posted inFeatured, Political, Regulars
Denise’s Desk: Is Angus Taylor Ignorant, Nasty or Just Clueless?
Denise says we expect lazy grievance politics from One Nation, but the Coalition should be better than this.
Posted inFeatured, Regulars, Tips and Tricks
Marketing Clarity: AI Is Only as Good as Your Brief
Ingrid Rothe this week covers to brief AI to deliver better marketing, not just more content.
Posted inFeatured, Political, Regulars
Begin Rant: One Nation did not win Farrer
RK Crosby says that One Nation did not win the Farrer by-election. Also: wind turbines are hypnotising cattle. It’s true.
Posted inRegulars, Tips and Tricks
Marketing Clarity: How to use AI for content without getting it wrong
Ingrid Rothe says AI is incredibly efficient at producing average – you need to give it a better brief to get better results.
Posted inRegulars, Tips and Tricks
Marketing Clarity: AI isn’t killing marketing. It’s killing generic marketing.
In her new regular column Marketing Clarity, Ingrid Rothe explains how AI search is changing what kind of content is needed for effective marketing.
Posted inNewsletters, Regulars
Mayor Mullholland: Busy time for Kyogle
In her regular newsletter, Cr Danielle Mullholland says there’s lots going on in Kyogle: the works program is packed, and there’s an information day coming up that will help locals connect with services.
Posted inPolitical, Regulars
Begin Rant: Should we split Northern NSW into its own state? Yes.
RK Crosby says the issue of Statehood does tend to resurface whenever the gap between what our communities need and what they get becomes painful. Like now.