Ingrid Rothe this week covers to brief AI to deliver better marketing, not just more content.
Regulars
Posted inFeatured, Political, Regulars
Begin Rant: One Nation did not win Farrer
RK Crosby says that One Nation did not win the Farrer by-election. Also: wind turbines are hypnotising cattle. It’s true.
Posted inRegulars, Tips and Tricks
Marketing Clarity: How to use AI for content without getting it wrong
Ingrid Rothe says AI is incredibly efficient at producing average – you need to give it a better brief to get better results.
Posted inRegulars, Tips and Tricks
Marketing Clarity: AI isn’t killing marketing. It’s killing generic marketing.
In her new regular column Marketing Clarity, Ingrid Rothe explains how AI search is changing what kind of content is needed for effective marketing.
Posted inNewsletters, Regulars
Mayor Mullholland: Busy time for Kyogle
In her regular newsletter, Cr Danielle Mullholland says there’s lots going on in Kyogle: the works program is packed, and there’s an information day coming up that will help locals connect with services.
Posted inPolitical, Regulars
Begin Rant: Should we split Northern NSW into its own state? Yes.
RK Crosby says the issue of Statehood does tend to resurface whenever the gap between what our communities need and what they get becomes painful. Like now.
Posted inPolitical, Regulars
Denise’s Desk: The economy isn’t the problem – the story about it is
Denise says Australia is navigating a difficult global environment better than most, and the ‘crisis’ media coverage is chipping away at confidence.
Posted inPolitical, Regulars
Begin Rant: Hey Angus, we don’t want your ‘values’
RK Crosby says other than pulling the trigger yourself, there is absolutely nothing more antisemitic a person can do than use the targeted massacre of Jews as a justification to deliver the Neo-Nazis the white supremacist policy they want.
Posted inPolitical, Regulars, Something to Think About
Denise’s Desk: When the World Wobbles, Steady Wins
Denise says right now, Australians aren’t just watching instability — they’re paying for it, every single week.
Posted inPolitical, Regulars
Begin Rant: WTF is wrong with our politicians?
RK Crosby writes that something odd is happening in Australian politics right now, and it is hard to tell whether it is panic, performance, or a complete loss of perspective.