Opinion: Productivity gains come from getting the plumbing right
Andrew Leigh, the Assistant Minister for Productivity, writes that making the economy easier to move through by clearing delays and duplications will make it easier for business.
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Marketing Clarity: AI as a Marketing Productivity Tool
Opinion: Productivity gains come from getting the plumbing right
Begin Rant: Why is everyone so angry?
OPINION >
Begin Rant: Why is everyone so angry?
RK Crosby say’s you’re not imagining it, everyone is angry. And it’s not hard to figure out why, but it is hard to figure out why politicians are making it worse.
Opinion: Can you trademark identity?
Wellet Potter from UNE writes there is a new strategy celebrities are using to protect themselves and their work from AI.
Denise’s Desk: Is Angus Taylor Ignorant, Nasty or Just Clueless?
Begin Rant: One Nation did not win Farrer
Opinion: Australia has no plan to stop relying on diesel trucks for freight
Opinion: This new tax probably won’t affect you – but you want it to
Opinion: Friendship, honey and the simple life: 100 years of Winnie‑the‑Pooh
Begin Rant: Should we split Northern NSW into its own state? Yes.
IDEAS >
Marketing Clarity: AI as a Marketing Productivity Tool
Ingrid Rothe this week covers how AI is a great tool for allowing you to be more productive, but it is not your marketing strategy.
Opinion: 3 big fixes Australian needs to avoid infrastructure blow outs
Dominic D Ahiaga-Dagbui, Director of Deakin Megaprojects Research Group, writes we have a bad track record of bad budget blow outs on big projects like Inland Rail.
Marketing Clarity: AI Is Only as Good as Your Brief
Ingrid Rothe this week covers to brief AI to deliver better marketing, not just more content.
ENVIRONMENT >
Opinion: Farmers are boosting their profits and production – with nature’s help
Opinion: Renewables over 50%, wholesale prices down – is the energy transition… succeeding?
REGULARS >
Marketing Clarity: How to use AI for content without getting it wrong
Marketing Clarity: AI isn’t killing marketing. It’s killing generic marketing.
Letter: Not interested in trans hate
Simone writes the tiny, tiny number of people who are trans are nothing to fear. They’re different, not scary. And Alison Penfold should get over it.…
Keep readingLetter: Bush short-changed on populist rubbish
Former NSW Farmers President Mal Peters argues that complex government policy requires fact-based solutions, not “populist rubbish.” He predicts the “Barnaby Joyce train” will lose steam…
Keep readingLetter: our health system fails to meet men where they are
CEO of Visonflex Joshua Mundey says there is a broader systemic failure in our health system.
Keep readingLATEST COMMENTS >
Yes, the North Coast of NSW urgently needs our train service restored. The ongoing traffic congestion and excessive parking fees…
SOCIAL ISSUES >
Opinion: The Price of Playtime
Dana writes the world of kidfluencing forces us to confront a difficult question: what do we owe the children growing up on camera?
SOLUTIONS >
Many tourism hotspots are ‘de‑marketing’ – with mixed success
SCU’s Anne Hardy and colleagues have been researching how to use marketing to keep people away from tourist destinations. Here’s what they found.
SOMETHING TO THINK ABOUT >
Opinion: There’s a hole in our bucket
Annabel writes we are all fossil fuel junkies, currently living a perfect demonstration of collective addiction.